
Business is tough in today’s world! Most small businesses go bankrupt or close abruptly in the first five years. Over the following five years, many others also lock their doors. Why do so many businesses fail?
Personal
Customer
Operations
1. The Personal Sphere
This sphere deals with the owner's personal motivation to start a business. If an owner wants to be their own boss but isn't willing to make the sacrifices necessary for success, they'll struggle compared to other driven entrepreneurs. New businesses often lack financial resources, requiring owners to sacrifice time, money, and personal happiness. If you're not ready to handle the hardships once the novelty wears off, it’s unlikely your business will thrive.
2. The Customer Sphere
This is the most crucial component of any business. Without customers, you don't have sales; without sales, you don't have revenue; and without revenue, you don't have a business. To build a solid customer base:
Develop a cost-effective marketing strategy targeting your ideal buyers.
Create a psychological profile of your customers and advertise where they frequent.
Prioritize customer satisfaction by sending follow-up letters with surveys.
Since retaining customers is cheaper than acquiring new ones, it's vital to keep your clients happy and engaged.
3. The Operations Sphere
This sphere is second only to the Customer Sphere in importance. Effective operations involve reducing costs, streamlining paperwork, and maintaining continuous improvement. Operations also include:
Managing tax paperwork and accounting
Scheduling employees and benefits
Handling any non-revenue-generating functions.
Putting It All Together
When these three components are well thought out and appropriately designed, your chances of survival increase significantly. Failure to understand the intricacies of your business and what it takes to succeed can lead to long-term failure. If you're struggling to align all the pieces, consider consulting a small business expert.
If you found this guide helpful and want to dive deeper into topics like fundraising, share issuance, incorporating your business, or preparing for an IPO, don't miss out on future insights and expert advice.
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