3 Elements That Make Your Ad Successful

Capitalize on the ways your customers will improve their lifestyles by making the purchase. Will they increase their own personal income by 50 percent? Tell them this in the opening statement of your sales letter, or at the top of your Web page, or the theme of your campaign.

People don't really care about the features of the product or your credibility in the ads.

They're a bit selfish when it comes to spending their hard-earned money. They only want to know what's in it for them.

"Wake up tomorrow, without a boss! You can spend the day with your family or at the golf course... No one can tell you what to do."

A real marketer wants the audience to feel the freedom of having no one to answer to if they become successful in the business. He'll dramatize that desire and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started.

The longer a customer lollygags, the more likely it is that he won't take the plunge. Don't let him get away that easily!

Set a deadline. Put the pressure on yourself to buy now, or you're missing out. Chances are pretty good that the procrastinator will buy now just to save a few bucks.

How about your sales materials? Have you taken a good look at the items you are promoting? Be sure that you are focusing on the benefits the consumer will receive from the purchase, rather than on the features of the product.